1. Keep the temperature up during showing and open houses. This will create a warm and welcoming environment that potential buyers will notice immediately as they enter the house.
2. Showcase the fireplace. If you have a fireplace in your house, keep a crackling fire going to keep the house cozy and draw attention to this selling feature.
3. No Shoes! Post a sign on the front door or entrance that asks guest to take their shoes off. If snow is on the ground and many people are touring the house, this will cut down on the amount of water and mud that will get tracked in.
4. Emphasize rooms that will be appealing in winter months. Attract attention to rooms like home gyms, theater rooms, heated garages and sheds.
5. Add some greenery. Planting evergreens in pots or urns out front will add some much needed color to spruce up the property’s curb appeal. Most front yards are brown during the winter, the contrast in color will really make the house stand out in the neighborhood.
6. Make marketing count! Winter months don’t always allow buyers to visualize the property’s true curb appeal. Include exterior pictures of the house during different seasons in the listing book.
7. Make sure ice and snow are cleared from walkways. It seems like a no brainer, but it’s one of the most important tips for selling in winter. Potential buyers will have a bad first impression of the property if the walkways are covered in ice and snow. Having clear walkways also shows potential buyers that the property is well maintained and taken care of.
Write something about yourself. No need to be fancy, just an overview.